الأحد، 12 يونيو 2016

The Growing American Food Network

By Scott Nelson


The AFN is a satellite and basic cable television channel that airs were cooking and food programs both in US and other countries in the world. The American Food Network was one of the earliest food systems formed and up to 2015 it had over 96 million viewers only in the US.

With its formation in the early 90s, it had its original name changed from the TV Food Network to their current name. There are two groups which own this channel; Scripps Network Interactive, which owns 70% and being responsible for managing the day to day activities of the channel and 30% by Tribune Cable Venture.

In ensuring a maximum relevance to their audience, their programs are primarily categorized into two; Food Network in the kitchen always aired during the day dealing with cooking techniques and recipes and Night time show, which is a series of programs aired at night on food related entertainment.

For the programs that are aired during the days, the viewers can sharpen their cooking skills through being given tips by respected chefs who host these programs. Recipes of different kinds of foreign foods are always showcased. This enables their viewers to have a taste of other cultures.

Apart from learning of different recipes, there are programs which teach on local ingredients. Through these skilled chefs, the viewers are impacted with new skills of preparing their shared meals, which they have been eating for many parts of their lives, using different approaches hence making them more appetizing.

The management had studied their market and realized that most of the viewers are not into their programs because of wanting to be good cooks but for the fun of watching the cooking done by the experienced chefs. Therefore, the management opted to increase the number of programs that were mainly for entertainment but still food related.

One of these programs are the cooking competition programs. This is where different chefs have been selected for auditions and the game involve them being given special ingredients to use them in coming up with a good meal. There are there to vet them with the winner going away with a set grand prize after different levels of elimination.

Since the competition programs are the bestselling, their number has steadily been on the rise with 2 in 2005 to 16 in 2015. Programs like this, Star Guy, Guys Grocery Games just naming a few have continued to add more fans with time. This has increased the market for the channel hence increasing the annual profits that are made making it the most profitable channel.

To add on their increase market demand, there are other realities shows that they schedule and also documentaries. Their increased demand has been increasing their annual revenues making them be among the leading television networks in the US. To add on to this, efforts have been made to tap into the young market which consist of a considerable number of their viewers by designing video games that attract them, and motivates them to watch their programs.




About the Author:



0 التعليقات:

إرسال تعليق