الخميس، 8 فبراير 2018

Smart Ways To Make Your Cape Coral Happy Hour The Place To Be

By Charles Mitchell


A lot of people love the idea of stopping in at their favorite bar or restaurant to have a cocktail before they head for home. It's a great way to unwind at the end of a hard day and socialize with friends. For restaurants and bars, this is a great marketing and business opportunity. If you own a bar or restaurant, and have a liquor license, there are some simple things you can do to make your Cape Coral happy hour the place to be.

Some owners hesitate to offer discounted drinks to tired workers because they believe these people are likely to overindulge and cause problems. Most owners who have dedicated cocktail hours say this fear is overblown. The advantages usually outweigh the disadvantages. The dead hours before the dinner crowd arrives will be filled with paying customers. You will see new customers checking out your business and staying for dinner.

If you are serious about drawing people to your bar, you have to be competitive. That involves good discounts on food and drinks. Customers will frequent the bars that have the best prices and specials offered. Creating specialty drinks that no one else in town serves, and offering them at deeply discounted prices is a great gimmick. It will make you stand out from your competition.

You won't do yourself any favors if you offer your discounted cocktails too early or late in the day. Most workers get off between five and six. Discounting drinks and food between five and seven will get you the biggest crowds and the most revenue. On special occasions, you might advertise discounted drinks for an hour or so later in the evening.

Happy hour is not the time to break in new help. You need experienced bartenders and wait staff who know what they are doing and are experienced enough to do it well. This hours can be very hectic. Customers don't expect to wait long for their orders. If the service is slow, they will leave and go elsewhere. You have to stress this to your staff and explain how that will affect their pocketbooks as well as yours.

People just naturally want to go where the fun is. If you want your happy hour to succeed, the atmosphere has to be relaxed and inviting. You want your customers mixing, networking, and socializing along with eating and drinking. To make that happen, you need to provide some great music, good food, a wide variety of drinks, and great prices.

In order to build a loyal customer base, you have to be consistent. The days and hours you offer discounted drinks has to stay the same. You can't change prices from one week to the next. The food you offer has to be consistent. Even the music needs to be the same genre all the time.

Introducing a happy hour in your bar or restaurant is smart marketing. You will fill the dead hours before dinner with customers. New people will try out your establishment, and may become loyal customers.




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