الثلاثاء، 17 أبريل 2018

Benefits Of A Restaurant Blog Chicago

By Lisa Ross


The number of hotels in towns and cities is increasing thus making the business more competitive. In the past, hotels did not see any need for websites, but due to the competition, most have recognized the need. Most hotels use a restaurant blog Chicago to give information to clients both current and potential. The content or newsletter post usually brings a lot of merits to the hotel. Here are some of the benefits.

If clients are not aware of a product like food or an event in your restaurant, most will not show up because they do not know of it and as a result, you lose clients. However, if you keep posting contents of new sports or a game that is coming up, those who read it from the website will show up. They will have drinks or eat during the match hence creating an advantage to the business which is an increase in sales.

Another merit of blogging for hotels is that it increases traffic to the site of a restaurant. By posting the images of customers enjoying a meal, or the photos of a new menu, it promotes the search for your website. The ranking of the website by Google rises thus giving you an opportunity on the first page. It is an advantage since more people will visit the site if it appears here. Therefore, they get to know more about the establishment.

For clients to be loyal, there is need to ensure proper relations and connection. Sending a blog once or twice a week to your clients gives them a chance to know of any new developments. The clients also get to communicate back to the hotel hence creating some connection which leads to trust. Once trust has been built between the business and the client, then, the customers are going to be loyal, and as a result, the hotel gets to retain clients and attract new ones.

Similarly, a regularly updated blog on the website of your restaurant increases the number of readers hence the more reviews you get. Positive reviews are usually an added advantage to any business since most potential clients rely on these reviews to decide whether they are going to need your services. Therefore, blogging increases traffic which increases reviews or comments hence increase in some customers.

Not only should you educate the clients, but also your competitors. By doing so, you give your hotel a chance to become a leader in the industry. Posting images and ideas on the website that other hotels can use increases awareness and improves services. In the end, all these competitors tend to respect you hence becoming a market leader.

Promoting the website of an eatery can be very expensive. However, the moment a hotel keeps on posting fresh and new content on the site, it attracts the attention of media professionals. As a result, some will consider using some of your images or blogs for their articles thus you enjoy free publicity in the media.

Lastly, it is good to note that the moment media professionals use your content, you will not need to pay for advertisement anymore. Additionally, the more the traffic you get on your website, the more the customers, since the followers convert to clients.




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