السبت، 10 مايو 2014

Singapore Food Photographer: Where Do I Start?

By Caleb Diskind


You seriously need a Singapore food photographer if you are a restaurateur or a cookbook author in Singapore. A skilled food photographer can spell the success of your cookbook or your restaurant simply because they can present your food in a more tantalizing light. It is very important that you have one on retainer.

It is all too easy to underestimate the value of a good Singapore food photographer. After all, anyone can capture a photograph as long as they have a camera. And with the help of photo-editing software, anyone can transform a simple photograph into a dreamy one. What would you need a food photographer for if you can shoot photos of your own food?

If that is how you consider the value of a professional Singapore food photographer, then you really have no idea of just how important these people are. You see, there is more to creating beautiful pictures of food than simply taking their snapshots. Food needs to be presented in a certain way so their pictures would stimulate hunger in anyone who looks at them. There is a reason why food photography is sometimes likened to pornography. Pictures of food are meant to arouse desire to eat in their viewer.

Hiring a Singapore food photographer is just a matter of creating a balance between the kind of pictures you want and how much you can spend on these pictures. You can gain some instant renown if the pictures you will use for your cookbook or restaurant PR are done by a well-known and respected food photographer. To hire them, all you need to do is to approach their agents or contact their studios. Celebrity photographers come with celebrity rates, however, so you have to have a big budget for your photographs if you are to work with such renowned artists.

On the other hand, if your budget is limited or if you are content to hire a relatively unknown but skilled Singapore food photographer, you can easily find the photographer you want by doing an online search. A food photographer looking for work would have a portfolio set up online, maybe on a freelance photography website, on their personal website, on stock photography sites, or on photo-sharing sites like Flickr and Photobucket. You can also ask your friends and family if they know an aspiring food photographer you can work with.

You must be absolutely careful in hiring your Singapore food photographer. Sort through your potential hires as much as possible. If you have limited time and budget for your project, you would not want to see it wasted on a sloppy photographer. Make sure that you check out their portfolios and ask them about their previous experience. Require your candidates to give you a list of references and ensure that you have a written contract delineating the specifics of the work to be done.

You should never hesitate to hire a skilled food photographer if you are working on a cookbook or the promotional materials of a restaurant. The quality of the food portraits you will be using in these publications can spell their failure or success. Never settle for less than the best that your money will buy when it comes to hiring a Singapore food photographer.




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